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Design Business Chamber to work with trade bodies


THE Design Business Chamber Singapore (DBCS) has inked a bilateral Memorandum of Understanding (MOU) with the Restaurant Association of Singapore, Singapore Business Federation, Singapore Furniture Industries Council and Singapore Manufacturing Federation to help transform businesses.

The MOU signing was witnessed by Senior Minister of State for Communications and Information Sim Ann, who was the guest of honour at the gala dinner on Thursday.

The MOU aims to promote design thinking and innovation as a strategic driver for businesses, encourage collaboration as well as to leverage on each other's expertise and resources to benefit stakeholders, DBCS said in a press statement.

The MOU covers three areas of collaboration, namely the Design Kitchen workshop, speed matching and sharing of speaking platforms.

In the case of Design Kitchen, DBCS will run their proprietary workshop regularly for partners' members to introduce the concept of design thinking and ways that it can be rolled out in their businesses.

Meanwhile, DBCS, with support from the DesignSingapore Council (Dsg), will provide a speed matching platform for partners' members with a selection of certified design consultants.

In addition, DBCS and MOU partners will be able to share knowledge and advice at each other's conferences, workshops and talks on how to use design-led innovation as a growth strategy.

Referring to the design and business communities, Andrew Pang, president of DBCS, said: "We believe that by bringing the two communities onto a common platform, we can encourage the business community to be one that embraces design-led innovation as its key driver for sustainable growth."

DBCS is using an industry roadmap - which is based on recent research conducted with various DBCS stakeholders - to guide its work for the next three years.

The research has helped DBCS formulate the Enterprise Outreach Strategy, supported by their new manifesto: Better Business by Design. This takes into account social, economic and environmental factors.

Agnes Kwek, executive director of Dsg, said: "The MOU . . . will enable designers to collaborate closely with the business community. This is a significant milestone in unlocking the value of design in our SMEs."

Ted Tan, deputy chief executive officer of Enterprise Singapore, said: "This MOU is a good example of how trade associations from different industries can collaborate to drive industry growth."