ADVERTISING AGENCIES & COUNSELLORS

Advertising agencies work on many aspects of a client’s marketing activities: strategy, creative response, media planning, and trade campaigns. Many agencies are organised into four divisions : account services, marketing services, creative services, and management and finance. Agencies usually cannot and will not handle two accounts that compete in the same market. Clients usually pay agencies by… More

Advertising agencies work on many aspects of a client’s marketing activities: strategy, creative response, media planning, and trade campaigns. Many agencies are organised into four divisions : account services, marketing services, creative services, and management and finance. Agencies usually cannot and will not handle two accounts that compete in the same market. Clients usually pay agencies by commission, fees, or a combination of two. There are basically 5 types of advertising agencies; full service agencies, interactive agencies, creative boutiques, media buying agencies and in-house agencies. Depending on the scope and type of services needed, a company will engage the suitable type of advertising agency for its marketing activities. Less