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11. Kickstart Fund (KF)
The Kickstart Fund supports the creation and test-bedding of innovative lifestyle concepts and events with strong tourism potential and scalability. This is with the aim of adding to the existing quality tourism software and enhancing the vibrancy of Singapore as a tourist destination.
The Kickstart Fund is open to all legal entities, for e.g. businesses, companies, associations, institutes, etc.
Qualifying projects include customer-focused events and concepts, such as:
• Multi-disciplinary/ hybrid events which cut across multiple lifestyle and/or
business sectors, including B2B2C events
• Single and multiple editions of pop-ups (up to one year or four editions,
whichever is shorter)
• Services (eg. an art walk/tour, culinary tour as part of a wider event)
Funding support is awarded based on the scope and merits of the application. STB will shortlist applicants to be assessed by an evaluation panel, comprising STB directors, industry professionals, and representatives from government agencies championing the sector development of related lifestyle industries. The panel will evaluate the application/proposal based on the following evaluation criteria:
1. Strength of Concept/Idea
• Innovativeness of the project concept in the following aspects: business model, content, consumer experience and/or use of technology as an enabler.
• The concept must be unique, first-of-its-kind, and differentiated from existing experiences in the market.
• There must be market potential among tourists.
2. Business Plan
• The feasibility of the project business model and potential scalability of the project.
• Sound financial planning (including strategies to source for partners, sponsors, and investors) and project and budget management.
• Effective marketing and sales strategies.
3. Management Team’s Competencies and Track Record
• The management team must demonstrate the necessary abilities, track record (where available), commitment, and drive to successfully execute the project.
Applicants seeking to submit an application relating to new tour experiences should ensure that the necessary Travel Agent and/or Tourist Guides licenses are in place.

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