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DesignSingapore Council moves to EDB to help local firms expand overseas

The Business Times

Singapore

IN A MOVE to help local companies tap design to expand beyond the country, Singapore's national agency for design - DesignSingapore Council - will be transferred from the Ministry of Communications and Information to the Economic Development Board (EDB) from April 1 next year.

Announcing the move on Thursday, Communications and Information Minister S Iswaran said design is increasingly important to drive business innovation and growth "against the backdrop of rapid technological advancements and growing customer sophistication".

In a speech at the Design Education Summit at the Parkroyal on Beach Road, he said the DesignSingapore Council has encouraged small and medium-sized enterprises in the food, retail and info-comm services sectors to adopt design which has led to productivity growth and business improvements.

"The President's Design Award has also raised awareness and promoted a design culture. In 2015, Singapore was designated the Unesco City of Design.

"I am confident that the DesignSingapore Council will continue to succeed in its missions to help companies and organisations redesign their businesses and discover new opportunities," said Mr Iswaran.

With the transfer, EDB, a statutory board under the Ministry of Trade and Industry, will oversee and support the council's work with industry and enterprise development priorities of EDB and Enterprise Singapore.

The council's work includes expanding the role of design as a strategic and transformational tool for businesses and government. To develop a strong design talent pipeline, the council has been working with the industry, institutes of higher learning and public agencies to develop the Design Industry Manpower Plan, which aims to close manpower gaps and meet the changing needs of the design industry.

Mr Mark Wee, who will continue to lead the DesignSingapore Council as its executive director, said: "Our mandate to be a champion for the design industry will not change.

"As part of the EDB family, we will be able to tap its immense industry knowledge and extensive networks even more, to promote the adoption of design in companies.

"The transfer will also give us greater autonomy and flexibility to develop partnerships and explore new opportunities to make our programmes better."