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Programmes Description Reference
Business Events in Singapore (BEiS)
The Business Events in Singapore (BEiS) scheme seeks to encourage the business events industry to anchor and grow quality events as well as catalyse the innovation of new content. It also supports activities that will build the foundation towards bringing events into Singapore in the long term.
Eligibility Criteria
The BEiS is open to all businesses /companies or associations in the Meetings, Incentive Travel, Conventions, and Exhibitions (MICE) sector.
• Hosting of business events in Singapore Proposed events should fall under one of the following
• Meetings
• Incentive Travel
• Corporate Activities
• Association Conventions • Trade Conferences
• Exhibitions
• Pre-event activities such as business and capability development initiatives jointly undertaken by association and industry players to promote Singapore’s business event offerings, conducting of market feasibility studies and bidding activities.
Kickstart Fund (KF)
The Kickstart Fund supports the creation and test-bedding of innovative lifestyle concepts and events with strong tourism potential and scalability. This is with the aim of adding to the existing quality tourism software and enhancing the vibrancy of Singapore as a tourist destination.
Eligibility Criteria
The Kickstart Fund is open to all legal entities, for e.g. businesses, companies, associations, institutes, etc. Qualifying projects include customer-focused events and concepts, such as:
• Multi-disciplinary/ hybrid events which cut across multiple lifestyle and/or business sectors,
including B2B2C events
• Single and multiple editions of pop-ups (up to one year or four editions, whichever is shorter)
• Services (eg. an art walk/tour, culinary tour as part of a wider event)
Funding support is awarded based on the scope and merits of the application. STB will evaluate the application/proposal based on the following evaluation criteria:
1 Strength of Concept/Idea
– Innovativeness of the project concept in the following aspects: Content (innovative, new) and Consumer experience (differentiated, use of technology which enhances consumer experience).
– The concept is unique, first-of-its-kind, and differentiated from existing experiences in the market.
– The project must have some tourism potential.
2 Business Plan
– The feasibility of the project business model and potential scalability of the project.
– Sound financial planning (including strategies to source for partners, sponsors, and investors)
and project and budget management.
– Effective marketing and sales strategies.
3 Management Team’s Competencies and Track Record
– The management team must demonstrate the necessary abilities, track record (where available), commitment, and drive to successfully execute the project.

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